Market Research and Analysis
You are likely to have a lot of data coming from different sources but you won’t maximise it’s value to your business if don’t analyse it thoroughly and use the information to it’s potential. Only by properly researching your market place can you get one step ahead of your competitors.
Creating a systematic, objective collection and analysis of data about your target market, competition, and/or environment will increase your understanding of them for everyone within your organisation. Completing a thorough market research It is an ongoing cycle, or at least it should be if you are really going to benefit.
The power of information is outstanding when it comes to market research. The information you find can guide your most important strategic business decisions and usually, if done properly, the findings and conclusions you reach have a value that exceeds the cost of the research itself.
Benefits of High Quality Market Research
The results you gain from a market research project can save you £1,000’s on your marketing plan and product/services launch. It will likely provide the data you need to maximise turnover and profits for moths or years to come. Without thorough research of your market place, how can you compare your offering to that of your competitors or identify your Unique Selling Points? How else will you avoid a costly launch in to a market that doesn’t exist?
Market Research is a key factor to gain an advantage over your competitors and gather important information to identify and analyse the market need, the market size and your competition.
The most savvy of companies invest in market research 365 days a year so their finger is on the pulse to industry changes, price and feature changes by competitors and the ever changing needs of their prospects and customers.
In a nutshell, market research is an invaluable tool that, at first, could seem expensive and tedious but looking deeper, it is obvious to see it is an investment in to your companies future successes. As one of our market research team says “Better to measure twice and cut once, to maximise your returns”.
It is logical speak with a good sample of your customers/prospects and compare your offering against that offered by the other players in your market, rather to save a few hundred pounds and end up wasting a significant amount time and money to later discover you have your offering, client message or target market wrong and lose a fortune.
Explore what we have to offer
At DSC we understand that each client is unique and has different business objectives. We build a bespoke marketing plan for you based on your specific requirements, with the highest possible return on Investment for you at the forefront.
Shared Success Appointment Setting & Lead Generation
DSC specialise in Lead Generation & B2B Appointment setting. After agreeing your target market and qualifying criteria, we will book Sales Appointments for your team, under your company name, straight into your diary.
Search Engine Optimisation
DSC can drive traffic to your website using search engine optimisation which increases your listing on the leading search engines (Google, Bing etc) both locally and nationally. Our digital marketing experts can build your listing either organically or by using paid ads.
Social Media Marketing
Our social media experts will build a social media marketing plan around your business needs. We are able to strategically target your desired audience through various different social media platforms which drive traffic from your target market to your website.
As we are a Telemarketing agency DSC understands that data provision and analytics is the key for any business to be a success. The quality of your data is essential so you and your team are contacting the right customers. All of our B2B & B2C data is opted in and TPS cleansed. Contact us now for a no obligation quote from a reliable and transparent data provider.
Inbound Call Centre & Call Answering Service
The lifeblood of any successful business involves a successful marketing plan. DSC will ensure you do not miss those hard to generate sales opportunities. Research has shown as little as 20% of new customers will continue trying to speak with your sales team when they’re unsuccessful with 2 attempts. This could be costing you £1,000’s in lost revenue.
DSC has in house software enabling us to send thousands of emails to your target market at a time. Email Marketing is a cost effective way to get your message out in bulk to either new prospects or your existing client base. We can provide full analytics and reporting including reports on how many people the email campaign reached and which prospects opened your email.
The results you gain from a market research project can save you £1,000’s on your marketing plan, product or services launch and will provide the data you need to maximise turnover and profits. It is a key factor to get advantage over competitors gather important information to identify and analyse the market need, market size and your competition.
Customer Satisfaction Surveys
We all know customer satisfaction is essential to the survival of every business. Most businesses spend more time and money attracting new customers than they do in keeping their existing ones. In an increasingly competitive world, very few businesses see and hear every employee/client interaction and no business can read their clients minds.
Poor data quality costs organisations millions of pounds each year in wasted time, lost opportunities & unnecessary expense (Postage, Promotions, Brochures etc). Poor data management can lead to multiple systems, work duplication and wastage with conflicting or inaccurate information for the same products, services or people.