Data Cleansing
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Data Cleansing

Data Cleansing: Poor data quality costs organisations millions of pounds each year in wasted time, lost opportunities & unnecessary expense (Postage, Promotions, Brochures etc). Poor data management can lead to multiple systems, work duplication and wastage with conflicting or inaccurate information for the same products, services or people. Data scattered across different platforms is a challenge to consolidate and manage. Save time and expense and ensure your sales promotions target the correct people, with an up to date and accurate database.


What is Data Cleansing

Data Cleansing, put simply is a process to improve the quality of your data within your database, to save you time and increase revenue. This could include live clients, ex clients, active and non active prospects and even competitors or suppliers or any combination of the same. During the process, the database in analysed to identify and then remove/ amend data that is:

  • Incorrect
  • Incomplete
  • Irrelevant/unnecessary
  • Duplicated
  • And to comply with incoming GDPR regulations.


Our Data Cleansing Technology

Here at DSC Telemarketing, we can either carrying out this process bulk for a specific list or on regular and ongoing basis, specific to your individual needs.


The Importance of Data Cleansing and Clean Data

Like many of us in business today, we can all appreciate the value and dependence we have on data. Data Cleansing should be of particular importance to you if your business works with any kind of lists of data. We often see this in large organisations such as banks and government institutions. Nevertheless, we are also seeing increasing instances of small to medium enterprises who are superseding larger organisations. If you fit in to the aforementioned paradigms then you can appreciate how quickly a database can be comprised and ineffective if left untreated. Armed with the knowledge and experience of just how quickly inaccurate data levels can escalate, we strongly recommend data cleansing on a regular basis. The time and other financial benefits to your business far outweigh the costs.


What are the benefits of data cleansing?

Whilst data cleansing is a process widely adopted by the largest of companies, your data should be considered to be one of your company’s main business assets and therefore maintenance of it, one of your main priorities.

Significantly reducing cost and increasing efficiency – time is money. Don’t waste money and valuable resources contacting your new or existing clients and suppliers with inaccurate, incomplete or invalid data. Think about the number of times your team are in contact with prospects, clients and suppliers by phone, email, post or social media. What impression do you give if you are asking for the wrong person or sending an email to an inaccurate email address etc? More worrying, how much time is being wasted duplicating work and scrambling around for the right information? Accurate data boosts connection rates on all platforms and increases new and repeat business.

Improve response rates – see an equal return with clean data

Improve brand perception – more often than not, first impressions matter. Duplicate and/or inaccurate details can have detrimental effect a brands perception of organisation and efficiency

Best practice – provide a tick in the box with Direct Marketing Association guidelines, GDPR and ICO regulations.

Explore what we have to offer

Our Services

At DSC we understand that each client is unique and has different business objectives. We build a bespoke marketing plan for you based on your specific requirements, with the highest possible return on Investment for you at the forefront.

Shared Success Appointment Setting & Lead Generation

DSC specialise in Lead Generation & B2B Appointment setting. After agreeing your target market and qualifying criteria, we will book Sales Appointments for your team, under your company name, straight into your diary.

Search Engine Optimisation

DSC can drive traffic to your website using search engine optimisation which increases your listing on the leading search engines (Google, Bing etc) both locally and nationally. Our digital marketing experts can build your listing either organically or by using paid ads.

Social Media Marketing

Our social media experts will build a social media marketing plan around your business needs. We are able to strategically target your desired audience through various different social media platforms which drive traffic from your target market to your website.

Data Supply

As we are a Telemarketing agency DSC understands that data provision and analytics is the key for any business to be a success. The quality of your data is essential so you and your team are contacting the right customers.  All of our B2B & B2C data is opted in and TPS cleansed.  Contact us now for a no obligation quote from a reliable and transparent data provider.

Inbound Call Centre & Call Answering Service

The lifeblood of any successful business involves a successful marketing plan.  DSC will ensure you do not miss those hard to generate sales opportunities.  Research has shown as little as 20% of new customers will continue trying to speak with your sales team when they’re unsuccessful with 2 attempts.  This could be costing you £1,000’s in lost revenue.

Email Marketing

DSC has in house software enabling us to send thousands of emails to your target market at a time. Email Marketing is a cost effective way to get your message out in bulk to either new prospects or your existing client base. We can provide full analytics and reporting including reports on how many people the email campaign reached and which prospects opened your email.

Market Research

The results you gain from a market research project can save you £1,000’s on your marketing plan, product or services launch and will provide the data you need to maximise turnover and profits. It is a key factor to get advantage over competitors gather important information to identify and analyse the market need, market size and your competition.

Customer Satisfaction Surveys

We all know customer satisfaction is essential to the survival of every business. Most businesses spend more time and money attracting new customers than they do in keeping their existing ones. In an increasingly competitive world, very few businesses see and hear every employee/client interaction and no business can read their clients minds.

Data Cleansing

Poor data quality costs organisations millions of pounds each year in wasted time, lost opportunities & unnecessary expense (Postage, Promotions, Brochures etc). Poor data management can lead to multiple systems, work duplication and wastage with conflicting or inaccurate information for the same products, services or people.